90 Years. 90 Stories.
Built on People, Work, and Trust.
Family Story


Juanita Purcell
Juanita the Director, Owner and COO of Purcell Tire and has worked for the company for 62 Years.
When we moved here from Nashville, I got a teaching job at Hillsboro, MO. I was a teacher at the time, in the 1960s. I remember Bob coming in from the road, stating, “Juanita, will you please look at the financials because I know we made money; I just know we have, but the paperwork does NOT show us making money.”
So, I went to Potosi and started looking over the financials. I started with Goodyear invoices first. I found they charged us $12,000.00 for envelopes instead of $12.00. The second thing I found was that they were shipping tires to a customer in Southern Illinois and charging us $25,000. So Bob made $37,000 the first year with just these two errors.
Bob told me I could make more money working in tires than teaching, and he was right.
That’s how I got involved with Purcell Tire, and it became my life.
