Privacy Policy

INTRODUCTION

Purcell Tire and Service Centers (“Purcell Tire,” “Company,” “we,” “us,” or “our”) is committed to protecting the privacy and security of personal information entrusted to us by our customers, business partners, and website visitors. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information across our websites, physical locations, and business operations.

This Privacy Policy applies to information collected through:

• • Our website, www.purcelltire.com
  • Our retail and commercial service locations
  • Our point-of-sale (“POS”) and customer management systems
  • Communications with customers, vendors, and business partners

Purcell Tire does not sell products or services online. All transactions occur in person or through commercial account relationships.

1. DEFINITIONS

• • “Personal Information” means information that identifies, relates to, describes, or could reasonably be linked to an individual or household.
  • “Service” refers to our website, physical locations, and related services.
  • “You” refers to customers, website visitors, and business contacts.

2. INFORMATION WE COLLECT

A. Information Collected Through Our Website

When you visit our website, we may collect:

• • Internet Protocol (IP) address
  • Browser type and version
  • Pages visited and time spent
  • Date and time of access
  • Referring URLs
  • Device and operating system information

This information is used for security, analytics, and website improvement.

B. Cookies and Tracking Technologies Website

We use cookies and similar technologies to:

• • Improve website functionality
  • Analyze traffic and usage trends
  • Maintain site security

You may disable cookies through your browser settings; however, some features of the website may not function properly.

C. Information Collected Through In-Store and Commercial Operations

When you purchase products or services from Purcell Tire, we collect information necessary to complete and document the transaction, including:

• • Name, business name, and contact details
  • Billing and service addresses
  • Vehicle, fleet, or equipment information
  • Vehicle identification numbers (VINs)
  • Service history and maintenance records
  • Purchase, service, and invoice records
  • Account history and service preferences
  • Driver information for fleet operations (names, contact information)

This data is collected through our POS systems and account management platforms. We do not collect sensitive personal information such as Social Security numbers, financial account credentials, precise geolocation data, health information, or biometric data as part of our normal business operations.

3. HOW WE USE PERSONAL INFORMATION

We use Personal Information to:

• • Process transactions and provide services
  • Maintain accurate service and invoice records
  • Communicate regarding appointments, service updates, and account matters
  • Respond to inquiries and provide customer support
  • Send service-related and promotional communications (subject to opt-out rights)
  • Improve operations, safety, and service quality
  • Comply with legal, regulatory, and accounting obligations

We do not use Personal Information for automated decision-making or profiling with legal or significant effects

4. SHARING AND DISCLOSURE OF INFORMATION

We do not sell Personal Information

We may share Personal Information with:

• • Service providers and vendors performing services on our behalf (e.g., IT hosting, email delivery, analytics, payment processing)
  • Professional advisors such as auditors, insurers, and legal counsel
  • Regulatory or legal authorities when required by law
  • Successor entities in the event of a merger, acquisition, reorganization, or sale of assets
  • Vehicle manufacturers for warranty claims or recalls (where applicable)
  • Insurance providers (with customer authorization)
  • Fleet management platforms (for commercial accounts with authorization)

We do not use Personal Information for automated decision-making or profiling with legal or significant effects

Service Provider Safeguards

All service providers and vendors that have access to personal information are required to:

• • Use personal information only for authorized purposes
  • Maintain appropriate security safeguards
  • Not disclose or sell personal information to unauthorized third parties
  • Notify us promptly of any unauthorized access or breaches

We remain responsible for any breaches by our service providers.

5. HOW WE USE PERSONAL INFORMATION

We retain Personal Information only for as long as reasonably necessary to:

• • Fulfill business and operational purposes
  • Meet legal, regulatory, tax, and accounting requirements
  • Resolve disputes and enforce agreements

Specific Retention Periods:

After the retention period expires, we securely delete or anonymize personal information, except where:

• • We are required to retain data by law (tax, regulatory requirements)
  • A dispute, claim, or legal hold prevents deletion
  • Data is necessary to enforce agreements or protect our rights

6. DATA SECURITY

We implement administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, or destruction. Our data security practices include:

• • Encryption of sensitive personal information
  • Access controls limiting employee access to authorized business purposes
  • Regular assessment of our systems and vendor safeguards
  • Incident response procedures and breach notification protocols
  • Employee training on data security and privacy practices
  • Secure disposal of customer information no longer needed

No system is completely secure, and we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at (573) 438-2131.

7. DATA BREACH NOTIFICATION

If a security breach results in unauthorized access, disclosure, or loss of personal information, we will:

• • Notify affected individuals without unreasonable delay, typically within 30-60 days
  • Notify the California Attorney General and/or other regulatory authorities as required by law
  • Provide notification in clear, understandable language that includes:
    • Description of the breach
    • Types of information involved
    • Steps taken to secure information and prevent future breaches
    • Resources or services available to affected individuals
    • Our contact information for questions

Notifications will be provided by email, U.S. mail, or phone to the contact information in our records. In the event of a widespread breach affecting a large number of individuals, we may post notification on our website.

8. MARKETING COMMUNICATIONS AND OPT-OUT

You may opt out of marketing communications at any time by:

• • Following unsubscribe instructions in promotional emails
  • Contacting us directly using the information below
  • Submitting an opt-out request in writing

Transactional or service-related communications necessary for your account or service requests may still be sent as necessary.

9. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

10. BUSINESS TRANSFERS

If Purcell Tire undergoes a merger, acquisition, restructuring, bankruptcy, or sale of assets, Personal Information may be transferred as part of that transaction. Any such transfer will be subject to this Privacy Policy, and you will be notified of any material changes.

11. CALIFORNIA CONSUMER PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have the following rights:

A. Consumer Rights

You may:

• • Know what categories of personal information we collect and how we use it
  • Request access to the personal information we have about you
  • Request correction of inaccurate personal information
  • Request deletion of your personal information (subject to legal exceptions)
  • Not be discriminated against for exercising your privacy rights

B. What We Don’t Do

Purcell Tire does not:

• • Collect or process sensitive personal information as defined by California law
  • Sell or share your personal information for cross-context behavioral advertising
  • Use automated decision-making technology to make significant decisions about you

C. How to Submit a Request

To exercise any of these rights, please contact us using the information in Section 16 below. We will verify your identity and respond to your request within 45 days (extendable to 90 days if necessary). If you are a minor under age 18, you may exercise these rights directly, or through a parent or guardian.

D. No Retaliation

We will not deny you goods or services, charge different prices, provide different quality of service, or suggest different treatment based on your exercise of these rights.

12. OREGON CONSUMER PRIVACY RIGHTS

Oregon residents may have certain privacy rights under the Oregon Consumer Privacy Act (OCPA). However, OCPA applies only to businesses that process personal data of 100,000 or more Oregon consumers annually, or 25,000+ consumers if 25% or more of revenue comes from selling personal data.

Purcell Tire’s customer base and business model do not meet these thresholds. However, we remain committed to protecting the privacy of all customers and comply with other applicable Oregon privacy and data security laws.

If you have questions about your privacy rights as an Oregon resident, you may contact:

Oregon Department of Justice
Consumer Protection Section
100 SW Market Street
Portland, OR 97201
Tel: (503) 378-4400
https://www.doj.state.or.us

13. CHILDREN’S PRIVACY

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13 without verifiable parental consent, we will delete such information immediately.

If you are a child between ages 13-15 and have provided personal information to us, you may request deletion of that information by contacting us using the information below.

For parents or guardians who believe their child’s information has been collected in violation of this policy, please contact us immediately.

14. GOVERNING LAW

This Privacy Policy is governed by the laws of the State of Missouri, without regard to conflict-of-law principles. However, nothing in this Policy shall limit the privacy rights granted to consumers under applicable state or federal privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

To the extent any provision of this Policy conflicts with mandatory requirements of state or federal privacy law applicable to your jurisdiction, the more protective provision shall apply.

15. CHANGES TO THIS PRIVACY POLICY

We review this Privacy Policy regularly and may update it to reflect changes in our practices, legal requirements, or regulatory guidance. We will:

• • Post updated versions on our website with a revised effective date
  • Notify customers of material changes via email or in-store notice
  • Apply changes to personal information collected after the effective date

Material changes include: new data collection practices, changes to data retention periods, changes to sharing practices, or changes to consumer rights. Non-material changes (such as contact information updates or clarifications) may be made without advance notice.

Last Updated: 2/4/2026
Next Scheduled Review: 1/31/2027

16. CONTACT US

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to report a privacy concern, please contact:

Purcell Tire and Service Centers

Data Privacy Contact: Arin Stroud, Marketing

Email: arin.stroud@purcelltire.com

Mailing Address: 301 N. Hall Street | Potosi, MO 63664

Phone: (573) 438-2131

Website: www.purcelltire.com

Business Hours: Monday-Friday, 8AM – 5PM, Central Time

Request Response Time:
We will acknowledge receipt of your request within 5 business days and respond within the required timeframe (typically 30-45 days).

NOTICE TO CALIFORNIA RESIDENTS

Under California Civil Code § 1798.83, if Purcell Tire shares customer personal information with third parties for their direct marketing purposes, California residents have the right to request a list of those third parties. Please contact us using the information above to make such a request. We will provide this information free of charge within 30 days of verification.